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Business Articles - Keep Your Navigation Highly Visible
Effective navigation stands out. It's clear, obvious, and highly visible.
You'll need to have a clear section of the page designated for navigation--one that a visitor will immediately recognize as the navigation are
You'll need to have a clear section of the page designated for navigation--one that a visitor will immediately recognize as the navigation are
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
a when he arrives at the site. Navigation should not necessarily be the prime focus, but it must be highly visible.
On many sites, the main navigation is overly subdued. It sort of "lurks" on the page, but it's not t
On many sites, the main navigation is overly subdued. It sort of "lurks" on the page, but it's not t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
e kind of thing that really gets to a visitor's consciousness. It gets drowned out because there is too much color or excitement in the rest of the page.
Occasionally, this is ok. You may have some navigation options
Occasionally, this is ok. You may have some navigation options
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
, such as a privacy policy, that need to be available, but don't need to be emphasized.
However, aside from those few exceptions, you'll want your navigation to be used. So it will need a voice loud enough to be hear
However, aside from those few exceptions, you'll want your navigation to be used. So it will need a voice loud enough to be hear
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
above the excitement of the rest of the site.
Here are 4 tips to make sure your navigation stands out:
1. Put it in a prime spot
It's all about positioning. Give your main navigation good placement at the top or l
Here are 4 tips to make sure your navigation stands out:
1. Put it in a prime spot
It's all about positioning. Give your main navigation good placement at the top or l
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ft of the page.
When visitors arrive at a page, they scan in an orderly pattern from left to right, starting in the top left corner and working down the page. So if your navigation is at the top or on the left, it's
When visitors arrive at a page, they scan in an orderly pattern from left to right, starting in the top left corner and working down the page. So if your navigation is at the top or on the left, it's
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
going to be seen fairly quickly. Also, this is where visitors expect to find navigation, so they'll be primed to notice it there.
2. Use color
Besides size, color is the best way to get something noticed on a page.
2. Use color
Besides size, color is the best way to get something noticed on a page.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ou can use color very powerfully in drawing out your navigation.
A very common technique is to place navigation options on a colored field, on a horizontal bar or a sidebar. This is effective because it creates a str
A very common technique is to place navigation options on a colored field, on a horizontal bar or a sidebar. This is effective because it creates a str
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ong contrast with other elements on the page.
Just remember, the brightest, most vivid, most saturated colors will stand out the most. You don't necessarily need to use a strong color for your navigation, but you do
Just remember, the brightest, most vivid, most saturated colors will stand out the most. You don't necessarily need to use a strong color for your navigation, but you do
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
eed to look at how your navigation color mixes with the rest of the page.
If you have a very bright site, pale colors in your navigation won't cut it. But if the site is fairly subdued, even a hint of color to draw o
If you have a very bright site, pale colors in your navigation won't cut it. But if the site is fairly subdued, even a hint of color to draw o
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
t your navigation will be plenty of contrast.
3. Give it space
If your navigation has a lot of clutter around it, it stands a smaller chance of getting noticed. In a busy situation, people do not notice detail. It's
3. Give it space
If your navigation has a lot of clutter around it, it stands a smaller chance of getting noticed. In a busy situation, people do not notice detail. It's
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
very hard for them to pick out specific items. Think about the difficulty of trying to find somebody in a crowded room.
Visitors will pick out the elements of your page that have the most breathing room. So be sure
Visitors will pick out the elements of your page that have the most breathing room. So be sure
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
o leave plenty of space around your navigation. Don't let other elements--especially other text--get so close that the navigation is crowded out.
4. Separate it from ads
If want your navigation to be noticed, keep i
4. Separate it from ads
If want your navigation to be noticed, keep i
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
t away from ads.
People on the web are highly suceptible to "banner blindness". That's a real condition in which people ignore anything that is associated with an ad. Since most people are not fond of ads they try to
People on the web are highly suceptible to "banner blindness". That's a real condition in which people ignore anything that is associated with an ad. Since most people are not fond of ads they try to
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
avoid them. So keep ads and navigation physically separated. Don't let them get mixed together.
Two key pointers: never put navigation above the logo. Since banners are frequently located in the center of the top of
Two key pointers: never put navigation above the logo. Since banners are frequently located in the center of the top of
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
he page, that's a prime spot to be ignored.
Also, if you have a blank, empty white space between your logo and something on the right side of the page, be very careful about filling it with navigation. It will be con
Also, if you have a blank, empty white space between your logo and something on the right side of the page, be very careful about filling it with navigation. It will be con
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
fused with banners simply because of guilt by association.
In addition to physically separating ads and navigation, you should make sure that your navigation doesn't LOOK like an ad. Square or rectangular buttons and
In addition to physically separating ads and navigation, you should make sure that your navigation doesn't LOOK like an ad. Square or rectangular buttons and
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
images at the top and sides of the page are especially problematic.
For example, take a look at http://www.sendfree.com. Notice that the member login button is not
For example, take a look at http://www.sendfree.com. Notice that the member login button is not
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
very obvious as navigation. It has an ad-like appearance and it's in an area of the page where visitors would expect to see an ad.
Critically evaluate all of your buttons and images to make sure they won't be mixed
Critically evaluate all of your buttons and images to make sure they won't be mixed
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
p with ads. Don't leave any confusion in a visitor's mind about where ads stop and navigation begins.
Position, color, space, and separation from ads. There you have it--four tips for making your navigation stand out
Position, color, space, and separation from ads. There you have it--four tips for making your navigation stand out
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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