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A movie clip is a sequence of captured motion or a part of a longer video. The bes

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t examples of a movie clip are trailers or promos of a movie and the small videos

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

that we capture on our recording devices. The former (movie trailer) is, in fact,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

an amalgamation of a number of movie clips. These different clips are joined toget

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

er to produce a trailer.

The market today offers a wide range of devices to captu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

re short clips. Cell phones with video capturing capabilities and handy cams are s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ome of the latest and most popular means. The videos captured using these devices

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

can be edited and split further into smaller clips on most computers, using pre-lo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ded video editing applications. These clips can then be saved in a number of forma

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ts such AVI, MOV and MPEG. The most preferred format for viewing movie clips on a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

cellular phone is 3gp.

With the advent of mobile viewing platforms such as cellul

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ar phones with video capabilities, Apple video iPods and laptop computers, movie c

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ips have become extremely popular today. Movie clips of different kinds, be it a m

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ovie trailer or the preview of a new music video, are available on the Internet.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Movie clips have, to some extent, reduced the need for still photographs, as with

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the advent of latest technology, movie recording options are available in most cel

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ular phones and digital cameras. By consuming a little more memory compared to a s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

till photograph, it is now possible to store memories in the form of a video. The

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

quality of a video or movie clip captured depends on the recording device’s resolu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion; devices of a higher mega pixel resolution provide better quality video clips

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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