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For years people have tuned into radio talk shows, radio morning shows as well as al

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

l those broadcasters and their funky styles. If you are like many, you flip on the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

adio as well. From a marketing standpoint, though, do you realize the value of radi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

advertising? While many say that your marketing dollars should be split into vario

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s categories, you will find that this is an excellence place to start. What does ra

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

dio advertising have to offer you?

Consider first the amount of people that are on

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he radio at any given moment. In the morning, as people get dressed for work or sch

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ol, the radio is on. When they get into their cars to head to work, the radio is on

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

The radio is playing in the office, on the way home again and maybe they tune it o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n before bed as well. It is the first thing that people wake up to. Radio advertisi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g is powerful medium.

You can put just about anything on it as well. You can fill

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

our marketing dollar tightly by putting it on a number of various types of radio adv

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rtising markets. Young adults tend to be one of the largest radio listeners in the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

afternoon hours. Market your product effectively to them during those hours. Adult

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

love to tune in on their way to and home from work. Market your radio advertising

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ollars to them during this time. In fact, you can even market your product to young

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

children on various radio stations geared towards them.

Radio is very versatile and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

allows you to tell your story for a smaller amount of your budget with excellent re

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ults. You will see that there are many reasons to head to the radio advertising mar

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

et with your next product. Check out how well it can work with you and be impressed

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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