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Many small time wannabe marketers who write marketing, advertising and sleazy sales books

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

will have you believe that the over all marketing plan is the quintessential reason for su

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ccess or failure in your business. Indeed business plans and marketing plans are of value

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

but before you start a business you have no idea where it will take you.

As an entreprene

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ur you may plan to have a certain market mix and then find the customers are leading you a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

different way, as they want to buy something else and more of it than less.

You cannot f

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ight the flow of such things and you would be ignorant to try, that is if it is profitable

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to deliver what those customers are lining up for. Many marketing self-proclaimed consult

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s will tell you that; “Prior to purchasing Ads you need to have goals, which come from an

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Overall Marketing Plan.”

Sure sounds like good advice doesn’t; well it is not and those w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ho make such statements in marketing articles, books, business tapes or seminars are simpl

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y not with it and have never achieved greatness in their own marketing. Goals are great in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

deed, but back tracking from the goals to allocations in advertising expenditures is the w

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rong way to approach it.

You must make sure that you have a customer base and public desi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

re for what you sell first and determine how much of that trend you can capture and where

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

best to place your ads at the most inexpensive price to attract the most of those potentia

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

l customers as possible and then tap into those customers for referrals to bring you the r

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

est.

In fact this whole process may take very little advertising dollars and following so

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

me MBA BS consultants plan will cost you twice. Once in paying them for bad advice and the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n in paying too much for advertising that does not win the game. Consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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