Business Articles - Internet and Businesses Online

I have spent the last three weeks working with one of my new clients. They have been building their own website for over three years, spent $20,000 and have virtually no traffic. Like many people on the internet, they saw an opportunity to license some material from another company and did so in the promise they would make money. Yet to their distress the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y have never ranked well online and have never had high levels of traffic.

This particular client has spent thousands of dollars on building email lists using Adwords to assist in driving traffic their way. They are fast running out of money and becoming very distressed. The client has spent lots of money paying other people to get search engine traffic b

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ut has never achieved a good ranking and in some search engines did not even register an existence.

Two weeks ago we worked out what keywords would suit the licensed products that the client had purchased, built a website based on the sales pages the licensor had provided and using the right keywords this client has now achieved the most outstanding results

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

.

The client achieved within 1 week of the site being live a #1 ranking in Yahoo.com on a keyword. A number one ranking is predicted to bring about 50 hits a day. The website also achieved a number 2 ranking in Google.com on a keyword which is predicted to bring about 150 hits a day. The reason our client achieved these outstanding results was simply becau

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

se of the process we followed in choosing the right and appropriate keywords for the domain and key webpages. I should note that whilst the client will only pull about 200 hits a day on this one key world, we expect to make 3 to 5 sales a day for a $300 product. If you look at the numbers from the best case scenarios, the sales will pull $1,500 a day US wh

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ich works out to about $10,500 a week and about $500,000 a year. Not bad for one single keyword.

There are four key issues you need to consider when trying to choose the right keywords for your domain name.

Issue #1 – Identify The Actual Words Your Customers are Using To Search For Your Products

One of the biggest mistakes many people make is to not do t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he research to identify the actual keywords your customers are actually searching on. In fact I have found that often what a client thinks their customers are using to search for their products is totally different to what their clients actually search on.

There are many tools on the market to help you do this and there are new ones coming out every week.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

My team and I use a range of tools like WordTracker and Overture to develop lists of keywords our clients customers are actually searching on. I find that Wordtracker is a fantastic tool for this.

When you are trying to use Wordtracker, I recommend that you start your searches with just a single general word about your product. This will give you a full l

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ist of all the words and a range of important information.

Issue #2 – Identify the Right Keywords with Minimal Competition

When you work with Wordtracker the system will give you a range of information about your keywords including the number of competing sites by search engine, the total number of hits per day in total to expect and a prediction of the nu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mber of hits per day by search engine. There are two issues you need to consider. One is the number of competitive sites for the keywords and the second is the number of hits you can expect.

The number of competitive sites is the most important issue to look. Keywords that have few competitive sites are much better to go after than those keywords that hav

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lots of competitive sites as it can take a while to rank well. For example, my team and I have been going after a general term which currently has about 900,000 competing sites. The downside is that it takes a lot of work, lots of articles and a lot of time to achieve a number one ranking. In particular it has taken us 4 and half months to rank in the top

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

twenty and we expect it to take another 2 months to get into the top five.

I know of one company that wanted to rank well for the keywords "wholesale hats" and that it took them 6 solid months of writing articles and building back links to be ranked well in the number one position. When you are starting out, you will want to make sure that you choose low c

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ompetition websites. Now here is the interesting issue, just because a keyword has 1 million competing webpages does not mean that its going to be hard to rank well. What you need to do is to identify how many backlinks the top competitors has for the keywords. If the top competitor's webpages have only a few links to their page or even their site then yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

u may find it very easy to top those webpages.

One of the aspects to consider when choosing your keywords is to make sure that your general keywords are in fact included in the domain name. For example if you were creating a website on Asthma, then in your domain name, you would want to include the keyword Asthma but it is unlikely you would get Asthma.com

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

. However you would want to include the term asthma as the search engines give a better ranking to those that have the keywords in the domain, simply due to relevance.

Remember one key issue, the more relevant your keywords and domain, the more likely your website will rank highly.

Issue #3 – Identify Keywords with Good Daily Hits

The next issue you need

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to look at is the number of daily hits you can expect using those keywords. If the only keywords you can get with low competition webpages have 10 to 30 hits per day, then it is going to be a long haul.

The best type of keywords are those where you have a couple of hundred hits per day, preferably a thousand plus a day and only a few competing webpages. O

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ne of the sites we did for one of my clients had 350 daily hits per day but only had 104 competing webpages. This number of competing webpages is minute and it will not take a huge amount to get a top ranking position.

Issue #4 – See What Your Competitors Are Doing With Your Keywords

The next issue you need to look at is which keywords your competitors ar

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e using. When you are trying to work out your domain name you need to weigh up what your competitors are using to secure your customers, what keywords they are using in the keywords section of their meta data and what keywords they are using in their webpages and the text in their hyperlinks and their domains.

With all of this information you need to then

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

balance out which keywords will give you the best results. Knowing what keywords your customers are searching on, which keywords have the least competition, what keywords your competitors are using and the total number of hits per day on your keywords will help you choose the right domain.

Oh and there is one other issue in all of this that you need to con

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sider, is the domain with the keywords you have chosen still available?

Look the bottom line is that you want to build sites that are relevant and bring value to your customers and also to the search engines. If your websites do not do that then you will never be truly successful. All of the most successful websites in the world actually follow this credo

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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