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If you blog for business but fail to incorporate the appropriate techniques, you might just be losing out on boatloads of precious targeted traffic... to yourself!

Just like its kissing cousins article marketing, online networking and link exchanging, blogging has become a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

major traffic generator, brand builder and marketing device. For this reason, millions of internet business owners, in addition to publishing content-rich websites, opt to nick their niche with topical chatter that streams from their blogs and ripples outward to an ever-growing audience

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of readers.

Indeed, the Blogosphere is a thriving ecosystem unto itself, with its own secret tunnels, members-only channels and scenic side paths worth exploring. RSS feeds, tagging and pinging will help you make a bigger ripple in the blog pond and establish a loyal following of reader

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s, fans; and most importantly, customers. So if you don't blog, you're essentially cutting yourself off from a highly profitable market segment. And that's just plain silly.

But even sillier is the blogger who directs traffic AWAY from his own website. Sure, posting your thoughts can ea

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ily make you a blog prophet of your niche. But what good is having blog disciples if you forgot to show them the way to your website?

Remember...? Your website?

If you really want to know where traffic is headed after they make a pit-stop at your blog, then it's time to take a c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ld, hard look at yourself through the eyes of the bumbling surfer. This person just landed on your blog from outer space because they "hit" on one of your keywords. They likely have no idea who you are. So, what do they see as they gaze along your intersection of Blog Town?

If you answe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

red, "High quality, professional articles authored by me and my colleagues," that's pretty good. If you said, "An insightful discussion about current topics of concern in my niche," that's also commendable. If you responded, "Compelling graphics to help my blog stand out in the crowd," t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at's another smart strategy indeed. But here's the rub: articles, discussions and graphics just aren't enough.

To direct traffic from your blog to your revenue-generating website requires the constant application of four strategic elements:

1. Branding
2. Links
3. Keyw

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rds
4. Calls to action

1. Branding. Add instant branding to your blog by publishing your company logo and/or tagline in the top left corner. Why top left? It's the first place the eye travels to and it'll still be visible as your reader scrolls down. Remind your blog guests

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

of who you are by publishing your logo (or, say, the logo of your ezine) every so often in your blog posts. Trust me; you'd be unpleasantly surprised to know how many loyal readers of your blog have no idea what your website looks like because they've never even BEEN there. So, get that

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ogo out in plain view and start building mental associations which lead to future clicks and customer orders.

2. Links. Think you added links? Let's take a look now. Scroll down and review your last five blog posts. Is there a link to your own website on every entry... or a link

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o someone else's instead? You MUST add a "signoff" line after every post you write, and include your link. Also, definitely include links to your website wherever you placed your logo. By linking to specific pages of your website; i.e. http://Wordfeeder.com/services.htm, you're bu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ilding page rank for your entire website and not just the homepage, and therefore helping to boost your visibility on the search engines.

3. Keywords. Ah, keywords. They're the secret weapon of every *real* web copywriter. Many published authors who turn to blogging fail to reali

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e the power of the keywords. Keywords bring HITS and CLICKS to your website. Hits are word matches between you and the people who are searching for what you have. So, even if you have a vocabulary that would put Ralph Waldo Emerson to shame if he were alive to read your blog, you MUST

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

add popular keywords. Use keywords in your blog post titles. Try to begin each post with a highly popular keyword phrase. Most importantly, add keyword links to your blog that point back to various pages of your website.

4. Calls to action. Every so often, put that stream of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

blogging consciousness on pause, and remind your reader of what to do. Did you post an in-depth article about, say, blogging today? Then tomorrow, publish a short ad in your blog about your blog services and tell your readers to "Click here to put your blog duties in the hands of an expe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ience professional!" (Make that line a live link that leads back to the 'blog services' page of your website.

Also, take a gander at the perimeter of your blog. See those logos and relevant images into links to the pages of your website? Don't beat around the bush or make your reader pl

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y guessing games. Just TELL THEM TO CLICK. A simple, friendly suggestion snaps your guests out of their semi-comatose state and guides them to take action. A gentle push is all it takes. So DO add those calls to action before they get distracted and go seek out your competitor!

I hope t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hat after reading this you have a strong understanding as to why it's not enough to just write and publish blog entries. It's your civic duty to aggressively drive traffic from your blog to your website. (Okay, so I'm stretching the truth a bit.) But if you want to be a successful busine

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s blogger, then the strategy detailed above isn't optional; it's mandatory.

Log into your blog right now and start tweaking. With a little help, it will soon become the gateway to golden moneymaking opportunities; your business website!

Copyright 2006 Dina Giolitto. All rights reserved

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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These are the secret words that will increase your sales conversion overnight. No matter what you sell... These 7 words really work!

No matter how much influence the internet has on our commercial world, most businesses still need to produce some paper-based promotional literature. If you want to create printed material that really works, professional business writer Suzan St Maur shows you how...

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Business Articles - Business Blogger: Are You Competing for Traffic... with YOURSELF?

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