Business Articles - Internet and Businesses Online

In Part 1 of this series we optimized your blog to rank well for search results of certain keywords that we inserted into your blog. This is called onpage optimization. Onpage optimization affects your ranking in only very minor ways. Howev

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

er, don’t skip it as every little bit helps when you’re competing for search engine rankings!

Now, we are moving to offpage search engine optimization. These are factors that are not inserted into your blog but affect your search engine ra

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nkings greatly. There are many offpage factors. I will cover the major ones in this article.

The first and most obvious one is the number of links to your blog. These are links that point back to your blog from other locations/websites on

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the web.

As a general rule of thumb, the more links to your blog, the more the search engines think you are an authority in that particular niche and hence the higher they rank you. However, take care to observe the quality of the links. F

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

or example, keeping to our theme, a thousand links from totally irrelevant sites like online dating sites, when you have a tech blog, would not help at all because your blog is a technological product blog. In contrast, a single link from

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a highly authoritative site about technological gadgets will get the search engines crawling about your blog like SWAT storming a meth lab.

Anyway, the most cost effective way of getting high quality links from authoritative sites is simpl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y to ask for it. If your blog contains high quality content that is original and will provide valuable information, chances are the webmaster of the site you want to get a backlink from will link to your blog to get the information you are

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

roviding.

Let's talk about how we should ask these webmasters of authority to link to your blog. We are discussing this based on the presumption that your blog is really content rich and offers high quality information. The most viable opt

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ion would be to send an email directly to the webmaster and request a link back. Here's how.

First, let's look for the top sites in your niche. Simply search the major search engines for the term that your are targeting. In this case, let'

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s search for "technological gadgets". The first few results will likely be commercial sites, so don't bother asking. We are looking for community-based sites and other blogs that are more accessible to a complete newcomer like you. Seems li

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ke www.gizmodo.com would be a good option!

A word of caution - stay away from Link Farms or Reciprocal Linking sites. You don't want hundreds of links overnight. This will be seen as spam and you know what happens, right? La-La Land for yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ur blog!

So, compose an email to the webmaster of www.gizmodo.com (whose email address you can find on the site). Start by stating how you came across their site, i.e., "looking for gadget information, I came across your site". Do NOT say

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

"looking for link partners."! Tell them how you think their site provides valuable info. Basically, try to say something really good about their site. Take some time and look over their site and maybe make a comment on a particular article

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

or feature that you like and you think your readers might like it too.

Then, suggest that so-and-so content on your own blog will be a good fit to their site's content, as well. Ask that you be allowed to put a link on your blog to their

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ite and ask subtly if they might be able to do the same to forge a mutually beneficial relationship between the site and your blog.

This is very important - all your emails, no matter to whom they are being sent, should have a link to your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

blog in the signature of the email! This means that everyone and anyone getting an email from you will see your blog address and this can mean even more traffic. This also gives webmasters an easy way to check out your blog to see if it's

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

worth linking to. Make it easy for them!

In your email message you can even suggest what your link should say - "Your Source for TechnoGadgets"- as an example.

Along the way, you will find people who will not even respond to your email. F

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

orget about them and move on. Remove their links from your blog to their site if they have not responded to your email within two weeks. You can set up a folder in your email program to store your link requests so you can go back and check

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

in two weeks or so. But, really, if they do not contact you within two weeks, forget them. There are plenty of quality sites who will link to you.

Keep doing this for the first 30 search results that pop up and, before long, you should hav

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e quite a few good sites linking to you. In the next article, we'll explore more advanced offpage factors and ways to improve upon them!

Yours for success in life.

Jim DeSantis

P.S. - Please forward this article to someone who can use it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth.

Imagine, you just got off the phone with a difficult customer. You feel very uptight, defensive, and upset. Instead of taking a smoke or a snack break, walk five or ten paces to the gym rack, pick up a few dumbbells and do about ten pumps. Feel the blood coursing through your body. Enjoy the release of happy hormones. Pat yourself on the back for doing something positive for yourself. Go back to your workstation refreshed and prepared to take ten more calls. All businesses should invest in exercise equipment. It wouldn't be located in one place, like in an official on-site gym. It would be distributed across the company, so clusters of employees could use equipment dedicated to their specific areas while they work. According to Dr. Gary S. Goodman, this would help morale, increase productivity, improve health and fitness, and lower health care premiums.

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Business Articles - Blog Optimization for Profit - Part 2

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