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    Are you over spending on advertising and not getting a profitable return?

    If your media advertising results are anything like mine, you are spending more and getting le
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ss for every dollar you spend.

    Print advertising can be aligned to throwing money into a bucket with a big hole in it…the hole keeps getting bigger and the conversions
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    maller - yet come the 1st of July each year I guarantee you will get another rate increase from the publisher!

    Here is a simple way to increase your response rate and l
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ock in valuable prospects and contacts:

    Add an autoresponder address to every ad you place!

    Instead of replying to a normal email address, or through snail mail, the r
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ader simply sends a blank email to your autoresponder address.

    The autoresponder replies to readers enquiries instantly in real time. They can then link to your online
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    store, subscribe to your newsletter, or browse your website.

    The prospect gets an immediate response no matter what time of the day or day of the week – 365 days of the
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    year!

    The response can include a copy of your brochure, price list, FAQ sheet, your whole catalogue, a special offer, or take them directly to your website and shopping
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    cart.

    And their email address is automatically captured in your database to be followed up at a later date.

    It really is the perfect system – they get an immediate re
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ponse while they’re HOT, and you get their email address for later use.

    The best part is the cost is virtually ZERO, $0.00, zilch, but the results are incredible – you
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    could easily improve your response rate by 50%, with a corresponding increase in sales.

    Why is it people respond up to 50% more often to an autoresponder than to a URL
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    r 1300 number?

    Because it is perceived as being easier!

    They don’t have to open their browser, wait for your site to load, scour your website to get information, and t
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    en still go through the process of making an inquiry.

    Using an autoresponder they get the information they want quickly, and they get it without too much involvement...
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod


    …AND, contrary to what most think, 95% of people don’t mind the fact you get their return email address for later use.

    Once they are in your system you can follow up
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ersonally at a later date, or their email address can be added automatically to an autoresponder campaign that sends personalised follow up emails at what ever interval
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    you set.

    For example, you could set the system up so they get a follow up email 10 days after the first response, then 30 days later, then 60 days later, etc.

    Keep in
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ind research has shown that 68% of your prospects will take their time making a decision, often reviewing and researching additional information several times before re-
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    acting to your offer.

    That’s what makes using autoresponders so effective and profitable to your business.

    Once set up, it is in auto-drive and you can forget it, with
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    the satisfaction of knowing that 68% (the Middle Majority) of your prospects are getting all the information and contact they need to make their buying decision.
    __
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ______________________________________

    For more information on how you can build a profitable online business through automated online catalogues, autoresponders, newsl
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    tters and promotional email, contact Mike Greenfield, Marketing Director, SiteDesignNOW.com specialists in designing and developing eCommerce websites for small business


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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