Tags |
|
|
Links |
|
|
Business Articles - Affiliate Sales - Don't Waste Loads of Cash When You're Continually Throwing Away a Resource
It's called the 'Affiliate Effect' and it haunts approximately 80% of all affiliate marketers. Are you one of them? Read on if you want to make sure you don't get caught up with the rest of the crowd.
I'm just like any other Internet user out there, I search for
I'm just like any other Internet user out there, I search for
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
stuff, some of it I even want to buy ... but I'm always amazed how certain affiliates are so behind in their marketing strategy.
Let me show you what I mean; let's go back to Marketing 101.
Whatever business you are in -- and I'm assuming that by reading this
Let me show you what I mean; let's go back to Marketing 101.
Whatever business you are in -- and I'm assuming that by reading this
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ou have a business or you work in a business, or you have an interest in a business of some description -- the idea is to make money. You do this, for the majority of times, by taking a prospect and converting them into a lead, and finally welcoming them as a cli
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nt.
Prospect --> Lead --> Client
Oh, is that all there is to running a business? ... if only I had known that years ago then I wouldn't have needed to work so hard on getting nowhere really fast!
Well, as always, no that *isn't* the whole story. In fact there'
Prospect --> Lead --> Client
Oh, is that all there is to running a business? ... if only I had known that years ago then I wouldn't have needed to work so hard on getting nowhere really fast!
Well, as always, no that *isn't* the whole story. In fact there'
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
more to the Prospect --> Lead --> Client model.
It's all about 'pipeline' and how you fill it. You start off with prospects who are people who may or may not have a need for your product or service (and to keep it on track, remember for affiliates this means th
It's all about 'pipeline' and how you fill it. You start off with prospects who are people who may or may not have a need for your product or service (and to keep it on track, remember for affiliates this means th
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
products you're selling through your affiliate link), and you want to convert those prospects into leads i.e. people who *do* have recognised need but may or may not necessarily buy from you ... after all, I have a need for a new car (the old one really does nee
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
d replacing), but that doesn't mean I'm a lead for BMW because I prefer a different style, and I'm not a lead for Porche because as yet I can't afford one (but I'm working on it!)
In a sense, moving people along the pipeline is more like this:
Don't Know You --
In a sense, moving people along the pipeline is more like this:
Don't Know You --
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
Know Of You --> Experienced Your Work --> ...
Though they haven't bought anything from you at this point, they're still a freeloader. How does this relate to affiliate web-sites and sales ... well, an Internet user does a search on Google and they don't know yo
Though they haven't bought anything from you at this point, they're still a freeloader. How does this relate to affiliate web-sites and sales ... well, an Internet user does a search on Google and they don't know yo
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
(stage 1). They see an Adwords ad or even better a natural listing of your site that peaks their interest so they click to your web-site, and now they know of you (stage 2). How do we move them on to the next stage? Read on, and you'll find out.
Thing is, most
Thing is, most
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ffiliates have already fallen foul of the pipeline model, because they haven't directed the click to their own web-site, they direct the prospect directly to the sales page of the product. Do you know why you're told to do a 'pre-sell'? It's to get them in the pi
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
eline. Why? Well, because if you abandon them at this stage you may gain an affiliate sale, but you may not necessarily get anything else ...
... let me tell you more about the pipeline. Stage 3, we want them to experience us, we want them to know something abou
... let me tell you more about the pipeline. Stage 3, we want them to experience us, we want them to know something abou
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
t what we do. How do we achieve this? We give them something they want which may be of high value to them, but which is of low value to us. It may be a free report; a mini-e-course; a sample download. Whatever it is it achieves several things -- they begin to fee
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
good, it builds trust between us, and they'll be ready for more when we offer it. What it does for us is move them along the pipeline. The next one's a good one ...
--> Buys From You --> Is A Repeat Buyer --> Is An Evangelist
At last, we're moving into profit
--> Buys From You --> Is A Repeat Buyer --> Is An Evangelist
At last, we're moving into profit
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
-) Stage 4 is all about being a customer, converting the potential lead into a client. Now, the sooner you do this from stage 3, the sooner you get into profit. Sometimes it may take many offerings before the lead is ready to buy, or is ready to commit. Psycholog
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
research shows that different people take different amounts of 'showings' before they purchase.
Oh dear.
You see, the typical affiliate passes the lead straight to the sales page. Strike 1.
Or some enlightened affiliates actually take the time to set up a pre
Oh dear.
You see, the typical affiliate passes the lead straight to the sales page. Strike 1.
Or some enlightened affiliates actually take the time to set up a pre
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
sell page, but the chances that they'll buy straight away will be low, and the chances that they'll search and reach your page a second time are almost non-existant. Strike 2.
Do you see how so many affiliates are wasting loads of cash because they don't give th
Do you see how so many affiliates are wasting loads of cash because they don't give th
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e web-visitor anything, or they don't keep track of that click so that they can continue to sell to them later on.
Ah, so this is why they say 'the money is in the list?'
Yes.
Exactly so. We need to catch the prospect's email address (usually when we offer the
Ah, so this is why they say 'the money is in the list?'
Yes.
Exactly so. We need to catch the prospect's email address (usually when we offer the
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
the gift so that they 'know of us') and then continue our marketing efforts long after the original click.
When they've bought from us, by using the affiliate link, we then want to turn them into a repeat buyer. What other goods, services, products do you have
When they've bought from us, by using the affiliate link, we then want to turn them into a repeat buyer. What other goods, services, products do you have
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
o offer? There are *always* related items that you can cross-sell, up-sell and back-end sell.
But the average affiliate never thinks of this. They let this money slip through their fingers like sand. They fail to exploit the 'Repeat Buyer' stage of the pipeline.
But the average affiliate never thinks of this. They let this money slip through their fingers like sand. They fail to exploit the 'Repeat Buyer' stage of the pipeline.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Strike 3.
Ouch.
What about the Evangelist at stage 6? Ah, this is where you get others to do the selling for you.
Affiliates within affiliates?
Or perhaps maybe even your own product ...
© Copyright Howard Sandford, Fast Improvement 2006 - all rights reserve
Ouch.
What about the Evangelist at stage 6? Ah, this is where you get others to do the selling for you.
Affiliates within affiliates?
Or perhaps maybe even your own product ...
© Copyright Howard Sandford, Fast Improvement 2006 - all rights reserve
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.businessarticles.org.ua/article/53397/businessarticles-Affiliate-Sales--Dont-Waste-Loads-of-Cash-When-Youre-Continually-Throwing-Away-a-Resource.html">Affiliate Sales - Don't Waste Loads of Cash When You're Continually Throwing Away a Resource</a>
BB link (for phorums):
[url=http://www.businessarticles.org.ua/article/53397/businessarticles-Affiliate-Sales--Dont-Waste-Loads-of-Cash-When-Youre-Continually-Throwing-Away-a-Resource.html]Affiliate Sales - Don't Waste Loads of Cash When You're Continually Throwing Away a Resource[/url]
Related Articles:
Job Search Tools You Must Have
There is No Experience Like Snow Experience
Bookmark it:
|