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If the media were to call you today for an interview, would you know what to do or say? That question was posed during a recen

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t conference on small-business ownership and micro enterprise creation, which was held here in Paris. I watched the reactions

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

round the room, and it occurred to me that for most small-business owners, the only thing more frightening than conducting a f

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

llow-up phone call with a reporter is having that same reporter actually interview them.

There is only one way to overcome th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

fear. You have to simply adopt and apply an old U.S. Army recruitment slogan, "Be Prepared." Don't get caught without an answ

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r the next time the media calls. Follow these quick tips for success:

Ask the reporter to describe the subject and story angl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

for the interview.

Establish the medium for the interview (i.e. live or taped television, print, radio, etc.)

Discover when

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

(date and time) and where (by phone, e-mail or in person) the interview will take place. Also try to determine if the reporter

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

will need additional information from you, as well as the story's deadline.

Research the reporter's past articles so that you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ll be comfortable with the story's tone.

Create talking points. These are brief positive statements about you and your compan

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

that you will want to be included in the story.

Anticipate the types of questions that that reporter might ask, and prepare

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

truthful answers for them.

Assume that everything you say to a reporter - jokingly or otherwise, will be used in the story. A

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ways be aware of what is being stated, and if an awkward silence develops, don't feel obligated to keep talking if you have no

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

more to say on the subject matter.

Avoid speculation or hypothetical situations. It could lead to being misquoted. You are th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

expert so stick to what you know.

Admit when you don't know the answer to a question. However, make it your top priority to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ind the answers and deliver them to the reporter immediately. It is also fine to take a moment to think before answering a que

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tion.

Avoid using technical terms or jargon. You must be able to explain your ideas simply and concisely.

Take notes and don

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t be afraid to ask the reporters questions as well.

Make yourself available by phone or e-mail in case the reporter has addit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

onal questions or wants to do a final fact check before completing the story. This will help give clarification to something y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u've said or give an opportunity to fix something if you've misspoken.

Thank the reporter for selecting you for the interview

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Article describes ways to implement new ideas into your franchise. Franchising is a great business venture because the name and success of the business has already been introduced to the public. Though the name of the business has already been established there are still ways to add to the popularity of your business.

Do you have customers whose phone calls you don't want to answer? Or are there cleaning clients on your list that are low profit, yet demanding and take up a lot of your time? Trimming these customers off your list will allow you to spend more time on building up relationships with higher profit margin accounts.

You can sell a business yourself--but you have to have the right elements in place.

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