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Business Articles - Fire Your Inner Brat!
Who runs your business -- you or your inner brat? Everyone has an inner brat. It's the part of us that's still a 2-year-old. It gets furious at the slightest inconvenience. It feels entitled to get what it wants when it wants, and it whines a
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
nd complains when things don't go its way.
Chances are this describes at least one of your clients or employees. It's always easier to spot someone else's inner brat than your own. But take a moment now to reflect on yourself and answer the
Chances are this describes at least one of your clients or employees. It's always easier to spot someone else's inner brat than your own. But take a moment now to reflect on yourself and answer the
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
following questions:
* Do you frequently complain that something isn't fair?
* Do you get angry at least once a day?
* Do you hate at least one client or employee?
* Are you convinced that the government, the economy or the competition is
* Do you frequently complain that something isn't fair?
* Do you get angry at least once a day?
* Do you hate at least one client or employee?
* Are you convinced that the government, the economy or the competition is
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
responsible for the lack of growth in your business?
* Have you made bad decisions because you were upset?
* Are you a spreader of gossip?
* Do you frequently forget to follow through on things or return phone calls?
If you answered yes t
* Have you made bad decisions because you were upset?
* Are you a spreader of gossip?
* Do you frequently forget to follow through on things or return phone calls?
If you answered yes t
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
o any of these questions, then your inner brat is your close business partner, like it or not. Your inner brat not only makes you miserable, it can also undermine the success of your business.
Research has shown that while some jobs are more
Research has shown that while some jobs are more
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
stressful than others, your level of satisfaction and success have more to do with your attitude than with the work itself.
For example, consider two business owners, Arthur and Betsy. They both recently left their employers and are each st
For example, consider two business owners, Arthur and Betsy. They both recently left their employers and are each st
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
uggling to build their own consulting businesses. Arthur complains, "I made 20 phone calls last week, and still haven't landed an appointment to talk to anyone about how I can serve their needs. Going to work every day is like banging my head
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
against the wall. The economy sucks. Nobody's buying."
On the other hand, Betsy, who is in a similar position with her business looks at it this way: OK, I made 20 phone calls last week, which was my goal. That's the good news. Unfortunatel
On the other hand, Betsy, who is in a similar position with her business looks at it this way: OK, I made 20 phone calls last week, which was my goal. That's the good news. Unfortunatel
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
y it hasn't materialized into any solid business yet, but Don in the purchasing department at Widgets, Inc. invited me to call him back in a month. That gives me a few weeks to do my homework on Widgets and make a more convincing presentation
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
THE KEY IS CHANGING PERSPECTIVE
You can see from this example that how much you enjoy your work is a function of how you view things. It makes no difference whether you work inside or outside, at a desk or behind a counter; or whether you
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
wear jeans or suits. If you focus on the negative you will never enjoy your business, no matter how much money you make.
Arthur in the above example has a strong inner brat. He complains and finds fault. He perceives himself as a victim. Not
Arthur in the above example has a strong inner brat. He complains and finds fault. He perceives himself as a victim. Not
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
only will his inner brat make him irritable and gloomy; it will adversely affect his interpersonal style, making it even more difficult to negotiate contracts. This in turn will make him feel even more like a failure.
Betsy is more positive
Betsy is more positive
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
about her business, but at the same time she is also realistic. She's aware of the difficulty in getting contracts, but instead of dwelling on what's wrong with the economy or anything else, she looks for opportunities to improve her skills.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
This keeps her focused on solutions and helps her project a positive manner with potential clients.
No one is cheerful one hundred percent of the time. But people who don't let their inner brats whine and complain suffer less stress, have fe
No one is cheerful one hundred percent of the time. But people who don't let their inner brats whine and complain suffer less stress, have fe
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
wer physical ailments and are more optimistic about the future.
There are many things you cannot control in business. For example, you have no control over interest rates or your clients' personalities. If clients or potential clients are ar
There are many things you cannot control in business. For example, you have no control over interest rates or your clients' personalities. If clients or potential clients are ar
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
umentative or resistant, maybe they have a problem with their inner brats. But you don't have to let their inner brats push your buttons and unleash your own inner brat.
HERE'S WHAT TO DO
Some aspects of running your business may be unpredi
HERE'S WHAT TO DO
Some aspects of running your business may be unpredi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ctable or unpleasant. But even then, you can view them in a different way.
* Think of difficulties as a challenge rather than as a threat. Maybe you need to adopt the old sports aphorism as your personal motto: "When the going gets tough, th
* Think of difficulties as a challenge rather than as a threat. Maybe you need to adopt the old sports aphorism as your personal motto: "When the going gets tough, th
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e tough get going."
* Take advantage of slow times to write thank-you notes to potential prospects with whom you've communicated on the phone or in email.
* When things are hectic or overwhelming, look for opportunities to praise employees
* Take advantage of slow times to write thank-you notes to potential prospects with whom you've communicated on the phone or in email.
* When things are hectic or overwhelming, look for opportunities to praise employees
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
or pulling together as a team.
* When you have to work with difficult people pretend you're watching a movie of them, and you're the director trying to decide what to do next. This will help you stay emotionally detached from their quirks, a
* When you have to work with difficult people pretend you're watching a movie of them, and you're the director trying to decide what to do next. This will help you stay emotionally detached from their quirks, a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
nd you'll be calmer and in control.
* Be aware of your inner brat's whining and complaining, which can undermine your success. Fire your inner brat. It has no place in your business!!
Copyright Pauline Wallin, Ph.D. 2005. All rights reserve
* Be aware of your inner brat's whining and complaining, which can undermine your success. Fire your inner brat. It has no place in your business!!
Copyright Pauline Wallin, Ph.D. 2005. All rights reserve
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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