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When growing your professional services practice, it is critical to not only attract more of yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ur ideal clients, but also to provide services and solutions at different price points in the e

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ent that your potential client is not yet ready or able to invest in your higher priced service

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s.

Increasingly, solutions that allow you to develop your lead generation pipeline and increas

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your streams of revenue into your practice using technology are becoming easier to implement a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nd more cost effective.

One such solution is the use of webinars – seminars delivered over the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Internet but allowing the viewer to not only see but hear your presentation.

Webinars are a te

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rrific tool to use if well executed for many reasons including the fact you can reach a global

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

udience without the cost of travel for participants

But if not well executed, inviting clients

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to your webinar can leave your potential clients frustrated if they can not access your webina

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

or if it is not delivered professionally.

There are five key things to consider before you de

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ide on the platform to produce and record your own webinar and decide on the platform to use:

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

1. Will you be inviting people to watch the webinar live?

2. What kind of platform will your c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ients be able to access through their company firewalls?

3. Will you be repurposing the webina

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r and recording it for future clients to view?

4. What technology support do you need and want

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to implement the webinar?

5. What is the investment you are prepared to make in your webinar s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

olution?

YOUR PROFITABLE WEBINAR ACTION STEPS:

1. Take some time to consider what things you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hare with your clients and yet could translate into content delivered by webinar, either as a l

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ead generation strategy or a profit generation strategy.

2. Work through the above 5 key poin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s to consider before taking any action in deciding your webinar platform or technology provider

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Do you ever hire or put work teams together? Are you ever developing relationships with clients, advisors, supervisors, or your staff? Do you ever have to make career choice decisions? Are you ever in position to decide about a new product and what quantities to produce, distribute, or acquire? Do you have to stay ahead or at least up with the trends?

If you want to sell more in your business you need to plan to build a marketing system to bring in good solid leads. Do you have a simple and meaningful message for your potential customer and your target market? If not have you considered creating one? If so, have you thought about adjusting it or reviewing it, as well as your original business and marketing plan? Has your target market and customer evolved or changed?

Digital versatile disk (DVD) functions like a CD-ROM but stores much more data compared to a CD-ROM. Generally, a CD can hold data up to 650 megabytes, whereas even the smallest DVD can easily store data of 4.38 gigabytes. That means to say that even the smallest DVD can store seven times as much data as that of a CD-ROM.

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