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Business Articles - Providing Total Quality Is Vital To Your Business Success
To be successful in business today you must be the best. You must offer the highest quality products and services every day just to stay ahead of the competition. Whether you have a storefront, in-home consulting business, or a Web site you must provide total quality in everything you do.
If you ask any business owner the single most
If you ask any business owner the single most
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
important factor to success they will tell you that it is providing total quality. Unfortunately, most businesses talk about this critical element to business success but so very few actually deliver it.
Providing total quality in all your products and services requires that you and all your employees have a special mindset because it
Providing total quality in all your products and services requires that you and all your employees have a special mindset because it
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
involves every aspect of your business. Every person in your business must understand and practice this special mindset. This is especially important if your business relies on vendors. For example if you if you are an affiliate of other Web sites and need to make sure that their products and services are of the highest quality becaus
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
e it reflects back on you.
Here are twelve important rules that you must follow to ensure that your business is providing total quality.
1. Price alone is not enough to keep a customer’s business. Your lower price may tempt or even motivate some prospects to start using your product, but without quality and service, you’ll quickly lo
Here are twelve important rules that you must follow to ensure that your business is providing total quality.
1. Price alone is not enough to keep a customer’s business. Your lower price may tempt or even motivate some prospects to start using your product, but without quality and service, you’ll quickly lo
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
se customers. No matter how fair and competitive the price, your business will suffer unless you deliver an excellent product and provide first-rate, reliable service.
2. You must continue to render excellent service at all times. Many businesses are very attentive to their customer’s needs on the first one or two orders, the “honeymo
2. You must continue to render excellent service at all times. Many businesses are very attentive to their customer’s needs on the first one or two orders, the “honeymo
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
on” period. However, when the honeymoon is over, the service and attentiveness begins to slip. Studies show that most consumers will give one warning when they receive poor service but if it happens a second time they take their business elsewhere.
3. Always have a high level of integrity. Nothing is more important in a business relat
3. Always have a high level of integrity. Nothing is more important in a business relat
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ionship than honesty and integrity. There are no second chances if a customer feels that your business is being dishonest with them in any way. We’re all human and mistakes are made. Most people can forgive a mistake or an occasional oversight in performance, but they insist on being told the truth. Once a customer looses faith in your
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
honesty and integrity, you’ve lost their business.
4. Live up to every promise. When you make a promise to your customers and keep it, you look good but when you fail to honor your commitment, you create problems for your business which customers are not willing to tolerate. It all comes down to being honest. There will be times when
4. Live up to every promise. When you make a promise to your customers and keep it, you look good but when you fail to honor your commitment, you create problems for your business which customers are not willing to tolerate. It all comes down to being honest. There will be times when
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
you will be unable to deliver on the date promised. When these things happen you need to let the customer know in advance of the scheduled delivery date that there is a problem, what the problem is, and when the product will be delivered.
5. Never offer excuses to your customers. When a customer orders a product or service from your
5. Never offer excuses to your customers. When a customer orders a product or service from your
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
business that’s not delivered as promised, they’re not interested in your problems with suppliers or employees. They want to know what your solution is to get their product delivered within the time frame you promised.
6. Never tell the customer his or her order is delayed because you’re too busy with a “bigger” order. You customer on
6. Never tell the customer his or her order is delayed because you’re too busy with a “bigger” order. You customer on
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ly cares about his or her own order. It is insulting to tell your customer that his or her job is being pushed aside to handle a larger order. You must always deliver as promised and make every customer feel important.
7. Value excellence in all areas of your business, even those that are unrelated to your primary product or service.
7. Value excellence in all areas of your business, even those that are unrelated to your primary product or service.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
If you’re sloppy or negligent in one aspect of your business, you customers begin to think that you’re sloppy in other areas as well. For example, if you send a conformation letter or email out that has typos in it, your customer is going to wonder about the quality of the product or service he or she has just purchased. If you can’t i
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nvest the time proofreading your correspondence, why should your customer believe that you’ll effectively service his or her account.
8. Return all phone calls and answer all emails as soon as possible. Whey you don’t return a phone call or answer an email from a customer, you’re telling him or her that you aren’t interested in their
8. Return all phone calls and answer all emails as soon as possible. Whey you don’t return a phone call or answer an email from a customer, you’re telling him or her that you aren’t interested in their
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
business. If you’re busy and can’t return a phone call or answer an email right away, have someone else in your office call or write to let the customer know when he or she can expect a call or correspondence from you. Customers will appreciate your diligent efforts to help another customer, if someone takes the time to explain it. Wha
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
a customer won’t tolerate is being ignored.
9. Learn as much as you can about your customer’s business. Customers will respect you for taking the time to learn more about the business or field they’re in. Understanding what your customer needs will put you in a better position to meet his or her requirements and it will enable you to
9. Learn as much as you can about your customer’s business. Customers will respect you for taking the time to learn more about the business or field they’re in. Understanding what your customer needs will put you in a better position to meet his or her requirements and it will enable you to
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
sell more of your products and services.
10. Always go the extra mile for your customers. This is plain and simple: do more than you are paid to do. Start believing in the Law of Sowing and Reaping that says what you give to others and the way you treat people will eventually come back to you. Always do a spectacular job and a little
10. Always go the extra mile for your customers. This is plain and simple: do more than you are paid to do. Start believing in the Law of Sowing and Reaping that says what you give to others and the way you treat people will eventually come back to you. Always do a spectacular job and a little
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
bit more. It will pay dividends in the long run.
11. Always offer a complete guarantee. People today are afraid of making a mistake so when you take the fear out of the transaction it makes it much easier for them to buy from you. Offering a “guarantee plus” is a powerful way to ease a prospect’s buying anxiety. For example, you coul
11. Always offer a complete guarantee. People today are afraid of making a mistake so when you take the fear out of the transaction it makes it much easier for them to buy from you. Offering a “guarantee plus” is a powerful way to ease a prospect’s buying anxiety. For example, you coul
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
d say; if the customer is not 100% satisfied they will get their money back in full and receive something else for free because of having to go through the inconvenience.
12. The cheapest advertising is a satisfied customer. How many referrals do you receive from existing customers? The number of referrals you receive is an important
12. The cheapest advertising is a satisfied customer. How many referrals do you receive from existing customers? The number of referrals you receive is an important
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
indicator as to how well your business is doing and how it will grow in the future. You should be asking your customers in person, by letter, or by phone to recommend you to others. You’ll find that most of your satisfied customers will be happy to recommend you, if you will just ask them.
Providing the highest quality at a higher bu
Providing the highest quality at a higher bu
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
t still reasonable price is something your business must do to survive and prosper in today’s highly competitive business world. Quality is a mindset. It cannot be faked or forced. It is something you and everyone in your organization, including your vendors must want to do. When you have a total quality mindset there is no competition
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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