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Have you ever come across a piece of mail that you almost threw away, but something made you open it up and read it? Then there it was -- sandwiched between the blah blah blah and the bigger- than-life

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

promises –- a piece of information that was the very answer you had been searching for.

Skepticism has caused many to automatically label something as junk or useless without even reading it. Instead

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of seeing the potential, we assume that there's a hitch or it's just another get-rich-quick scheme. Such was my thinking when I received an invitation to attend a cash flow conference in my local area

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

. I had been searching for ways to increase cash flow but had never expected to get an invitation. I must admit, I came so close to throwing it away.

How many of us cancel out opportunities for perso

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

al growth or advancement because we fail to see the big picture?

One such opportunity is what I call "getting in the space.” Wealth building information sessions generate a great deal of energy. You’

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ve got a room full of people who are focused on one thing -- making money. There is a hunger for something more, something different, something that has the potential to bring about the life they envis

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ion. It’s the chatter of everyone at breaks. People are sharing their hopes. Dreams and aspirations fill the atmosphere and create such a wealth-charged environment in which to network.

As the speak

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ers shared various aspects of business development, my cousin, whom I invited to the conference, doodled a strategy for her Avon business that was both inspired and inspirational. You could see that ot

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ers were having similar experiences, especially during the brainstorming exercise. Attendees were put in think-tank groups of 3 and 4. It was electric! Postures became more erect, thinking became mor

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e acute, and eyes sparkled with illumination.

What a great place to meet others interested in growing their businesses and fostering that much-needed supportive base. I was delighted to see Ms. Vonn o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nce again, the wonderful woman who inspired me to write, “What Makes Your Heart Sing.” During break, I met two other women who shared tried-and-true testimonials endorsing a way of making money using t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

he internet. This knowledge would have been missed had I not opened that piece of junk mail and decided to attend the conference.

It was obvious that much research and preparation had gone into the wo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

kshop. Effectively marketing your business using the internet was the drawing card. But, I must admit, the structuring of the workshop was itself a stroke of marketing genius. The speakers were marve

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lous in how they layered their presentation and customized their delivery to appeal to those in attendance. We were given just enough to spark our appetite so we would remain for the entire conference.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

What a wonderful marketing technique -- keep people anticipating more. The carrot they continued to dangle was how to have your website appear on the first page of a listing.

The ability to sell is

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

critical to the success of any business. Though e-commerce was the main objective, one could hear tip after tip, strategy after strategy to effectively promote any business idea online. What’s key is

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nowing your target population and what it is they are wanting. Such was another tip shared at the conference.

My takeaway was this: KNOWLEDGE IS POWER and INFORMATION SELLS. Any knowledge gained to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

help you promote your business or build your financial base is worthwhile. Not only does information provide the tools required to build a successful business but information sells. People buy informa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tion. If you can show them how to do something better or make it convenient for them to acquire your services or buy your product, people will pay you for it.

Yes, I had to sit through hours of sales

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

pitches attempting to persuade me to become a member of their money-making empire, but the benefits far outweighed the temporary discomfort. I am so glad that I didn't throw away this piece of junk mail

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you find yourself participating often in industry conferences, either as an instructor or a vendor, you may be able to develop an additional income stream by publishing your own books or producing DVDs or CDs to supplement the information you provide.

Graphic design is a key element in communicating effectively with your audience; whether it is for a trade show or any other form of marketing communication.

When selling your product face to face with a customer, they have no choice but to hear you out completely. Ask yourself this question, If they were listening to you describe your product on their personal voice mail, would they hear you out, or would they delete you?

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