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Retail Managers have a lot of information to process in the course of one day. They must decide what to act on now and what to save

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

for later. Most of us are still expected to sell, be a leader and a team member at the same time. Depending on your management sty

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

le and work ethic you may find yourself having more to do then time in a day. Letting go of some tasks may be a hard pill to swallo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

w, but giving your team some of the control will free up some time for you to complete more important action items to achieve strat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

gic goals, while developing a stronger team. As a manager your sole purpose for existing is to create sales. Therefore you should s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

pend most of your time moving towards and creating that reality, not doing the same old thing every day.

Should it Be Done Now?

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Priority (Now) vs. Goal Accomplishment (In between!) vs. Task (Later)

As all Retail Managers know, there is always something

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

happening or changing at the last minute creating havoc in your life. New programs, promotions, meetings, conference calls, someon

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

calling in sick and the list goes on as you know it. These are priority items which may need attention right away.

In between hav

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

oc and control are your goals. You are paid to create sales. "How" you do that are the actions you take every day relative to the r

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

espective goals. Managers must spend the most amount of time on these items as possible.

Tasks, your every day routine items. Trac

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

king payroll, sales, statistics, maintaining organization and control of your environment and such. Preparing for meetings, confere

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ce calls and store visits from your boss all are routine tasks which should be done after priority and goal action items.

Who S

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hould Be Doing This?

The first question you should ask yourself every time you do something is, "Should I be doing this?" Next

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

, "Am I the right person for the job?" Then, "Is this moving me towards accomplishing my goals" and lastly, "Who would be better su

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ited to do it and when?"

You may have to take some time to give clear instructions or training on the task at hand but consider it

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

an investment of your time versus wasting your time when you do the task yourself. Next time this task must be completed you can po

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

int and shoot. Delegate it and move on!

The benefits are many. You have someone doing the task for you and they know more because

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of it. If you were to leave your store right now, would the ship sail forward or sink? Your ability to develop your team is a measu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rement of your leadership. You owe it to your self to do the things every day that accomplish your goals while developing your team

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Every business needs working capital, especially start-ups. For most people lack of working capital is one of the main reasons for not starting a business, yet available money for new business is in abundance if you know where to look and how to get it. One of the best sources of working capital is venture capitalists.

There are different approaches in management; it is your job to be clear and consistent in the approach you use.

Your direct contacts may provide advice, counsel and support. But, it is THEIR contacts that create a new customer base, provide a supplier, get venture capital or introduce you to the person you need to close a deal. Perhaps the term business networking is a misnomer. Think of it as people networking, because it is PEOPLE that make networking successful.

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