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You want your people skills to be so polished that they invariably permeate your presen

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tations. You want every audience member to feel like you're reaching her/him individually.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in
ong>

The first element of connectivity is attraction. As superficial as it may be, we
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

feel more connected to people we find attractive. Did you know that research shows that ugly co
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
victs get longer sentences than better looking ones? Did you also know that better-looking stud
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
nts get better grades? It's totally illogical, but that's what the research shows. I'm not sayi
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ng that in order to be an effective persuader you have to look like you should be on all the m
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
gazine covers, but you should take care that you are well groomed and professionally dressed. A
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
polished appearance truly does make a difference, even if only on a subconscious level.
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and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
r>The second element of connectivity is similarity. It's just basic psychology that we are dra
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
n to people we view to be similar to ourselves. This similarity could come in the form of hobbi
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
es, interests, beliefs, etc. An interesting study shows, for example, that smokers buy from smo
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
ers and that people of certain religious backgrounds buy from others of the same religious back
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
round. Again, you want to cultivate the ability to readily establish your similarities with in
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ividuals on a one-on-one level if you hope to be able to do so with an entire audience.
<
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
r>Another way you can cultivate your connectivity is by being sure that your language and tone
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
are always positive and empathetic. People want to know that they are being heard and understo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
d. The want to feel uplifted and like they are in a better mood for having spoken with you. Alw
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ys try to exhibit a positive, spirited aura about yourself. Besides the fact that others will n
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
tice that aura and like being around you, your optimism will help you in your own life as well

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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