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Business Articles - Planning to Realize Your Goals
Recently, I wrote about about creating specific, compelling goals that pull you towards what you want in your business, career and life.
It is important to have a goal written down, and it is equally
It is important to have a goal written down, and it is equally
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
as important to the write down the reasons why you want that specific goal. The drive to accomplish your goal is in the reasons why you want it.
With a specific goal in mind you have your target, and
With a specific goal in mind you have your target, and
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
by being conscious of your reasons, you will maintain the drive to accomplish it. The final thing you need is a plan.
Some people are natural planners. They are able to look out over time into the fu
Some people are natural planners. They are able to look out over time into the fu
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ture and visualize the actions and events that need to happen in order to get what they want.
For some of us though, this doesn't come as easily. We like to fly by the seat of our pants, or "wing it"
For some of us though, this doesn't come as easily. We like to fly by the seat of our pants, or "wing it"
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
as they say.
Generally, people who like to wing it are not as comfortable dealing in the realm of details and specifics. They are classic "big picture" people. They like concepts and ideas, and are go
Generally, people who like to wing it are not as comfortable dealing in the realm of details and specifics. They are classic "big picture" people. They like concepts and ideas, and are go
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
od at creating vision and setting strategy, which makes for a good leadership.
While big picture thinking will direct us toward our target, the achievement of a goal actually happens in the details. T
While big picture thinking will direct us toward our target, the achievement of a goal actually happens in the details. T
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
his is where the rubber meets the road.
Think about that tire for a moment. The goal of a tire is the purpose for which it will be used. Does the tire handle best on snow and ice, or would it be bette
Think about that tire for a moment. The goal of a tire is the purpose for which it will be used. Does the tire handle best on snow and ice, or would it be bette
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
r used as a formula one racing slick? Stating that you are going to create the best snow and ice tire is not enough to make it happen. The design of a tire starts as a big picture strategy decision, and
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ends with the specific details of the precise rubber compounds to mix and the depth and design of the tread mold.
To be good in sales, you have to have both big picture and detail management skills. Y
To be good in sales, you have to have both big picture and detail management skills. Y
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ou must create a vision, set the strategy, and lead people to the goal. You must also create a specific and realistic plan for yourself and others so that all involved know what it takes to accomplish th
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
e objective.
A good account plan will have both a goal and a specific plan. Sales account plans are often something salespeople just create because their management asks them for it. The process of p
A good account plan will have both a goal and a specific plan. Sales account plans are often something salespeople just create because their management asks them for it. The process of p
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
lanning though, actually begins to create the desired result in advance.
By being more specific in your account and territory planning, you will find that you are better able to spot the resources you
By being more specific in your account and territory planning, you will find that you are better able to spot the resources you
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
need and potential problems and pitfalls far in advance. This will result in more wins and in cutting your losses sooner on weak opportunities. Also, you will have a bargaining chip with your management
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
, in that you can show what you need in terms of time, money and resources to accomplish the sales objectives that are asked of you.
In making your sales and business plans, you start with the goal an
In making your sales and business plans, you start with the goal an
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
d the reasons. Then you create a plan. You take it down to a level of detail so that anyone could follow your instructions. This way, you are assured of getting the results you want because you planned t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
hem out in advance.
When people fail to reach their goals, it is usually due to one or two reasons: 1) They forgot why they were doing it and lost their drive, 2) They didn't know precisely how to rea
When people fail to reach their goals, it is usually due to one or two reasons: 1) They forgot why they were doing it and lost their drive, 2) They didn't know precisely how to rea
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ch their goal.
Without a specific plan, you can get easily derailed along the way because you didn't know how much time, money, skill, or other resources it would take to get what you want.
Plan ou
Without a specific plan, you can get easily derailed along the way because you didn't know how much time, money, skill, or other resources it would take to get what you want.
Plan ou
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
t your sales activities. Plan out your quarter. Plan out your week - yes your week - in advance. Plan out your day. Plan out your sales calls. Plan out the questions you are going to ask, just as you wou
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ld plan out an important presentation. Remember to have a goal and the reasons in mind for each plan. Build plans - you will be more successful.
Finally, don't be concerned as to whether planning will
Finally, don't be concerned as to whether planning will
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
make you an "anally retentive" individual. Successful people set goals and plan for what they want - they don't concern themselves with such labels.
© 1999-2004 Shamus Brown, All Rights Reserved.
© 1999-2004 Shamus Brown, All Rights Reserved.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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