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Business Articles - Want More Sales? Write A Barry Bonds Sales Letter
I'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possesses. He's loyal, consistent, powerful, and hits a ton of home runs, year afte
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
r year after year! Those are all things that great sales letters do and have done from the very beginning.
And believe it or not, of all the aforementioned intangibles, the number one intangible is loyalty. All great sales letters remain loyal to one of the oldest of a
And believe it or not, of all the aforementioned intangibles, the number one intangible is loyalty. All great sales letters remain loyal to one of the oldest of a
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
l copywriting basics: the AIDA formula!
You MUST write every single sales letter using the following classic AIDA formula. If you are loyal to the formula, the consistency, power and home runs will follow. That's a proven fact. Here's the formula:
A=ATTENTION I=INTERE
You MUST write every single sales letter using the following classic AIDA formula. If you are loyal to the formula, the consistency, power and home runs will follow. That's a proven fact. Here's the formula:
A=ATTENTION I=INTERE
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
T D=DESIRE A=ACTION
Let's break down each letter, so that you can understand the full import of the formula:
A=ATTENTION: The very first thing your sales letter must do is get your prospects attention. The best way to do that is with an effective headline.
So, what's
Let's break down each letter, so that you can understand the full import of the formula:
A=ATTENTION: The very first thing your sales letter must do is get your prospects attention. The best way to do that is with an effective headline.
So, what's
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
an effective headline? An effective headline is any headline that answers this question: "What's in it for me?" That's all your prospects really care about. What's in it for them? Here's an up-to-the-second example of an effective headline: "Want More Sales? Write A Ba
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ry Bond Sales Letter."
So, what makes the title of this article an effective headline? Three things: First of all, I answered the "What's in it for me" question--which in this case would be more sales. Secondly, I brilliantly interjected the curiosity factor. I made yo
So, what makes the title of this article an effective headline? Three things: First of all, I answered the "What's in it for me" question--which in this case would be more sales. Secondly, I brilliantly interjected the curiosity factor. I made yo
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
wonder what a Barry Bonds sales letter is. And last but not least, the headline made you read this article.
And that my friend is the whole point! You want prospects to read your sales letter!
Now, we come to the second letter in the aforementioned AIDA formula: I="I
And that my friend is the whole point! You want prospects to read your sales letter!
Now, we come to the second letter in the aforementioned AIDA formula: I="I
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
NTEREST." After you get your prospects attention, you want to get them "INTERESTED" in your product or service. You do that by immediately telling them what your headline promises. You don't waste their time with a bunch of fluff and garbage that nobody but you cares ab
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ut.
Tell them what they want to know, starting with the very first paragraph, and continue to tell them, right through to the very last paragraph. If you keep them interested, they'll keep reading, right to the very end--just like you're doing now with this article.
N
Tell them what they want to know, starting with the very first paragraph, and continue to tell them, right through to the very last paragraph. If you keep them interested, they'll keep reading, right to the very end--just like you're doing now with this article.
N
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
xt comes the third letter letter in the formula: D="DESIRE." You have to make your prospects "DESIRE" your product or service. And the way to do that is with benefits, benefits and more benefits!
Remember, just keep telling them what your headline promised. Also, tell
Remember, just keep telling them what your headline promised. Also, tell
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
hem what they stand to gain by purchasing your product or service. More importantly, tell them what they stand to lose, if they don't purchase.
Push their emotional "hot buttons", by using magic selling words like, new, save, amazing, free, guaranteed, security, no-ris
Push their emotional "hot buttons", by using magic selling words like, new, save, amazing, free, guaranteed, security, no-ris
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
k, look younger, feel better, etc!
Finally, we come to the last letter in the formula, but certainly not the least: A="ACTION." You want to close your sales letter with a call to action! In other words, ask them for the order. It's important to ask for the order at lea
Finally, we come to the last letter in the formula, but certainly not the least: A="ACTION." You want to close your sales letter with a call to action! In other words, ask them for the order. It's important to ask for the order at lea
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t six or more times.
Here are a few examples of effective closes:
Something else that's very effective is to
Here are a few examples of effective closes:
- "Just click on the button below to order NOW--Risk-Free!"
- "To get your FREE web site--Order NOW!"
- "Limited time offer! Order NOW!"
Something else that's very effective is to
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
nclude a post- script (P.S.) at the end of your sales letter. Your post-script should include an enticement of some sort, to get your prospects to order NOW. You should also use the post-script as a final call to "ACTION!"
Here's an example of an effective post-script:
Here's an example of an effective post-script:
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
P.S. If you order within the next 7 days, you'll also receive a personalized calculator mouse pad absolutely FREE, with your company's name embossed in gold lettering! Order NOW!"
You can also use a post script to tie everything together, by summarizing your most imp
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
rtant benefits.
Another reason that you should use a post-script is strictly elementary. Studies have shown that most people, when reading a sales letter will read the headline and then immediately zoom right down to the bottom of the page to check out the price, and s
Another reason that you should use a post-script is strictly elementary. Studies have shown that most people, when reading a sales letter will read the headline and then immediately zoom right down to the bottom of the page to check out the price, and s
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e if your offer is anything that they'd be interested in.
WARNING: Don't be fooled by the simplicity of the AIDA formula. It's been proven over time. It's powerful, and it works. In fact, the power is in its simplicity.
Also, when writing a sales letter, there are two
WARNING: Don't be fooled by the simplicity of the AIDA formula. It's been proven over time. It's powerful, and it works. In fact, the power is in its simplicity.
Also, when writing a sales letter, there are two
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
critical points you must NEVER, EVER forget:
- Most people don't make a buying decision based on logic. They make a buying decision based on their emotions. They justify their decision with logic, after the fact.
- People don't want to feel like they're bei
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
g coerced or pushed into anything. They want to feel like they arrived at a buying decision completely of their own free will.
Go back and read those two points again. Obviously, that's a very fine line to walk. But you MUST learn the distinction, if you want to
Go back and read those two points again. Obviously, that's a very fine line to walk. But you MUST learn the distinction, if you want to
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
master the art of writing effective sales letters.
In closing, follow the AIDA formula faithfully and it will rarely let you down.
And remember, when writing your sales letters, ALWAYS, ALWAYS, ALWAYS answer that one question we all want to know: "What's in it for me?
In closing, follow the AIDA formula faithfully and it will rarely let you down.
And remember, when writing your sales letters, ALWAYS, ALWAYS, ALWAYS answer that one question we all want to know: "What's in it for me?
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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