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  • Business Articles - Using Secure Instant Messaging as a Sales Tool

    Secure instant messaging is something to be concerned with since instant messaging has become a popular business tool for communicating with customers and suppliers as well as for collaborating with col
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    leagues.

    If you’re an internet user, you are probably familiar with instant messaging such as MSN Messenger, Yahoo! Messenger, and AOL Instant Messenger, and ICQ. These are all public instant messagin
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    g tools that enable internet users worldwide to communicate back and forth online in real time using text messages.

    Some of the public instant messaging programs also have video and voice capabilities.
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    Through instant messaging, multiple people can be invited to join in on a conversation and users can even transfer files to one another instantly.

    You can imagine how convenient this technology is for
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    business communications, but as business use increases, so does the need for secure instant messaging.

    Because of the confidential nature of most business transactions businesses generally are not too
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    crazy about the idea of transmitting sensitive data and communications over the internet without proper security, authenticity and encryption.

    There is definite concern about data being intercepted or v
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    iruses being exchanged when using public instant messenger programs.

    Industries with highly sensitive data have moved toward the use of private, closed instant messenger programs that encrypt data and
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    record communications as a solution for secure instant messaging.

    While this is a good option for businesses to handle internal communications, it isn’t necessarily a solution that will enable business
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    es to use instant messaging securely as a sales, customer service or technical support tool because in order to communicate through a private, closed instant messenger program, all users that are collab
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    orating must have the specific program.

    Undoubtedly, the communication, collaboration and file sharing capabilities that instant messaging presents is highly desirable for businesses. As a sales tool,
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    nstant messaging enables potential customers to ask questions and to have them answered in real time.

    A sales presentation can be made via instant messaging and more than one person at a time can even
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    be invited to join the online sales presentation. Customer service and technical support can also be provided via instant messaging and if support from a colleague or supervisor is needed in the midst
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    of a conversation, they can be invited to join the conversation online.

    Another advantage of using instant messaging technology as a sales and service tool is that the text conversations can be easily
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    saved and referred back to as needed or archived as a permanent record of communications.

    The main disadvantages of using public instant messenger programs are vulnerability due to the possibility of ma
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    lware distribution through messenger programs and the potential for data leakage. Instant messaging can also be a hindrance to productivity because it is so quick, convenient and easy to contact a user
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    f instant messaging.

    This ease of instant communication can interrupt a person’s work causing them to waste time online. These disadvantages lead to the concerns regarding the use of public instant me
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ssenger programs as a sales or service tool.

    For an intranet or for businesses that have the same private instant messenger programs secure instant messaging is possible; but in communicating with the
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    standard consumer through public instant messaging, that is not the case.

    If you use instant messaging as a sales or service tool, be aware that you may be open to vulnerabilities and data leakage if th
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    e communications are not accomplished via secure instant messaging technology.

    Because of the potential for data leakage, credit card information, proprietary data and so forth should not be exchanged
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    via public instant messenger programs or services. If you and your customers can accept the risks of using a public instant messenger program, it really can be an incredible tool for sales and service


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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