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If you are a salesperson and you know when you live in a hurricane area

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, then you also know that the potential for your sales commissions will

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

drop drastically during the Atlantic tropical hurricane seasons. In t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e 2005 Atlantic tropical hurricane season we saw storm after storm and

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a season that lasted even through the new years.

Imagine being a sales

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

erson in the area and having all the phone lines down and many roads we

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

re un-crossable and power was out in many areas and you could not reach

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

your potential clients or your prospects because their businesses were

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

closed or they had evacuated from the area.

Imagine being a commission

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

only salesperson and finding out that some of the companies that you w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

re trying to sell to will not reopen and are now closed forever. Imagi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ne when all your hot prospects got back to work and they had other thin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

gs all their minds because they were so busy since they themselves were

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

out of work for weeks on end.

Imagine trying to get your prospect inte

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rested in what you have to sell when they are worried about the next hu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ricane coming in and what to do about it. Imagine being a salesperson

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

in a climate like that?

Well, I've met someone who had to deal with al

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l of that and he decided to move to Atlanta and go get a new job and he

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

was unwilling to go back to the Guld Coast to try to be a salesman agai

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n. If you are in a sales career or perhaps you'll think of this in 200

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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