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In order to make the sale, you need to have the right sales pitch that will make the customer

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

want to buy. This means that you really have to know the product and make it exciting as you p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ersuade customers that this is something that they need to buy. The perfect sales pitch will p

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ersuade customers to buy something even if they know deep down that this is a product they don

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

't really need.

While it is important to have a good sales talk when you have a showroom, it

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is not as important as making a sales pitch when you are involved in door-to-door selling. Thi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s is because customers who come into a showroom are looking to buy. With door-to-door sales, y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u really have to convince the customer of the merits of your product. Some of the products tha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t are sold in this manner include vacuum cleaners, home business opportunities and insurance.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

In order to have the best sales talk, you should write down what you want to say and practice

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

on your family and friends. Take all criticisms seriously and reread the talk as you ask yours

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

elf if this talk would make you want to buy.

Visual aids help to make a sale almost as much a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s your speech. When you have products that you can show the customer and offer a demonstration

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

, this also helps. You do have to tell the customers a bit about your background and present y

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ur credentials, so they know that you are serious about your job. If you make a living based o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n a commission from the sales, you should be upfront about this with your customers. This help

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s to build a rapport with them and will aid in making the sale.

Although you do have to be fr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

iendly and enthusiastic, you should not talk so much as to bore the potential customers. You s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hould also watch what you say and not make rash judgements that may insult them. Keep conversa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion neutral and don't make any personal comments that might be detrimental to making the sale

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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