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What is the difference between a clerk (order taker) in sales and a professional salesperson? A defini

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tion I have used can be summarized as follows: You go into a tire store to buy new tires and they tak

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your credit card and put on the new tires. Order taker. You venture into a retail establishment and y

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ou purchase a new dress or suit and the clerk takes your check and puts your merchandise in a bag. Cle

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

k. Now not all tire store or retail salespeople are clerks, just using this as an illustration. Essent

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ally, clerks take your money and put stuff in a bag.

How about a pro? You go into the same tire store

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

or retail store and want to buy a new suit or tires. The clerk (salesperson) asks you a number of que

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tions to ensure that what you are buying will satisfy not just the demands of your budget, but your lo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g term expectations as well. Pros are more interested in solving your problems than selling you stuff.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

I don’t care if you are selling 10 million dollar airplanes or Amway soap. The criteria are the same.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Clerks generally make a modest wage. The pros can make a fortune. What’s the difference? Here are a f

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

w of what I feel are the important traits of professional salespeople today (and it doesn’t matter wha

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t you sell - so don’t sit there thinking, “I only sell a low price consumable or a seasonal item or wh

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tever.”)

The Pros:

· Get more information than they give.
· Promise a lot and deliver more.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

br> · Are interested in your satisfaction, happiness, concerns, etc.
· Are more interested in ho

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

w you benefit than what they get in the form of compensation.
· Are really good listeners.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Best selling skill is the ability to ask good questions.
· Care.
· Want a long-term relatio

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ship.
· Sell value, not price.
· Give you outstanding service.
· Are an ongoing resourc

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e for their customers.
· Survive for the long term.

Can you add any? Go ahead – see if you c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n expand this list. Remember, a pro is not determined by what he sells, but how he sells what he sells

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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NFL players earn a lot of money and that makes NFL players a prime target for business people and con artists looking to make an easy buck. Every year NFL players are scammed out of tens of millions of dollars from business people and scam artists looking to acquire investment money to start a business. The reason for this is that NFL players are athletes and we are not well educated in business. That makes us easy targets.

Planning a team building day revitalizes your group's energy and enthusiasm and leads to improved communication and problem solving skills.

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