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I enjoy reading stories and news articles about successful business owners, start-ups, and the trials and tribulations

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of entrepreneurs starting a business. There are certain business magazines that I read each month:

1. Selling Power

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Magazine: great magazine for sales advice, selling tips, sales management, tips on generating sales leads, professiona

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l selling skills, and business motivation.

2. Business 2.0: Best magazine for small business. Articles often include

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

topics such as advertising & marketing for small business, business tools, hiring employees, business management, feat

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ures on entrepreneurs, business innovation, and technology.

3. Fortune: Normally has articles about successful big co

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

mpanies. Making the Fortune 500 list is the dream of many entrepreneurs across the nation.

4. Fortune Small Business:

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

The sister magazine of Fortune, reporting on small business issues.

5. Revenue - The Performance Marketing Standard:

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Helping dot-coms earn revenue through affiliate marketing. It provides industry news, product reviews and case studie

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s.

6. Business Edge - provides Canadian business news and stats.

Three of these magazines that I read every month ar

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

delivered to me for free. How did this happen? How did I get free magazine subscriptions? When I first launched my bu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

siness I contacted two of the magazines on the list to inquire about advertising rates and possibilities. I was genera

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lly interested in advertising in them because my target market, sales professionals, read them. They are Selling Power

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Magazine and Business Edge. Just for inquiring they comped a free magazine subscription. This was great since I anywa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ys would have bought these magazines off the newsstand. So, I was getting something that I would have bought for free.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

The third magazine that I receive for free is Revenue. I didn't ask for it nor had I even heard of the magazine. The

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

magazine's website states that one of the distribution channels of the magazine is to deliver it to members of indust

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ry organizations and key contacts. I guess that would include me; my address is on my website and I'm sure that is how

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

they found it.

Small business owners can receive perks if they know how to get them. The next time you inquire about

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ad rates in the media, ask to be comped whatever it is that they offer. It worked for me and can work for you as well

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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