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If you could get just one more sale, you might just be the best salesperson

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

in the world. One extra sale a day. One extra sale a week. One extra sale

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

month.

One may not sound like much, but it is often the tiniest amount th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t separates the winners from the losers in all aspects of life, not just sa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es. Take, for instance, the 100 meter dash in the Summer Olympic Games. The

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

difference between the gold medalist, the one who gets all the glory and fa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e, and the silver medalist is a fraction of a second. One fraction of a sec

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd makes all the difference in the world, just as one extra sale can make a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

l the difference in the world.

Getting that one extra sale a day, a week,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r a month makes a difference when they are all added up at the end of the y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ar. One additional sale a month gives you 12 more sales a year. One additio

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

al sale a week gives you 52 more sales a year. One additional sale a day gi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

es you 365 more sales a year. Get just one more sale and you can be the bes

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

salesperson in the world.

How do you get one more sale? The same way the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

old medalist in the 100 meter dash wins by a fraction of a second, work har

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

er and smarter than your opponent. That means you need to make one more sal

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s pitch a day, make one more cold call a day, make one more presentation a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ay, ask for one more referral a day, contact one more existing client a da

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

… it means doing that little extra each and every day to make yourself a be

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ter salesperson and you just might become the best salesperson in the world

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Business Articles - Just One More Sale Can Make You The Best Salesperson In The World

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