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Brazilians seek long term relationships. Though profits are very important, it is almost al

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ways a secondary issue after personal relationships. A foreign company which enters the Bra

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

zilian market with such intentions, and which always stresses that they are there to establ

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ish long-lasting relations, has tremendous competitive advantage.

Brazilians have a very s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rong culture of importing and exporting. Over time, they have developed a sense that there

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is a whole world out there, which they are willing to reach through both imports and export

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s. The idea of taking and giving is very strong.

Business Meetings

In a meeting, shake ha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ds with and greet each person individually; never walk in and acknowledge everyone all at o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nce. If you know the order of status then shake hands from highest to lowest.

Always be on

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

time for an appointment but expect to wait. They're always 10-15 minutes late. Be patient

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ith business-related delays. Expect many interruptions [during meetings], especially at the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

higher levels.

They are very interested in physical contact. In a meeting they might touc

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

h your arm or pat you on the back. You don't have to initiate physical contact but be aware

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

that it might happen.

Business Protocol

You might be invited to a meal in a business con

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

act's home. Dinner time is from 7:00 - 9:00 PM.

Don't bring anything with you [to a dinner

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

in a home]. Instead, send flowers afterward as a thank you. Be careful not to send purple

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

flowers, or anything purple because it's considered a death omen.

Don't give personal gift

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

such as ties or perfume. These are seen as too personal for business entertainment gifts.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

If you have a business dinner at a restaurant, the service charge added to the meal cost.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

However, it is customary to give another 5% to the waiter. Taxi drivers are also tipped 10%

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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