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Business Articles - Presentation Skills - The 7 Basic Rules of Visual Design
This article will elucidate the rules of presentation visual design that, if heeded, will almost always assure that your audiences will be able to follow your ideas every step of the way. Of course, you must keep in mind that visual design is only one-third of the package requir
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ed for a successful presentation, the other two being content and delivery.
Like a fine dining experience that requires equal parts food, service and atmosphere to really work, the visual design part of the presentation process is every bit as necessary as the others to achieve
Like a fine dining experience that requires equal parts food, service and atmosphere to really work, the visual design part of the presentation process is every bit as necessary as the others to achieve
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
he desired result – in this case, true knowledge transfer.
So without further ado:
7. Maintain paragraph integrity. First, all 1st Level Paragraph text must be the same size in every slide. Likewise, all 2nd Level Paragraph text must be smaller and of a different color. Las
So without further ado:
7. Maintain paragraph integrity. First, all 1st Level Paragraph text must be the same size in every slide. Likewise, all 2nd Level Paragraph text must be smaller and of a different color. Las
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ly, don’t go beyond the 3rd Level, and this text should not be smaller than 20 points.
If all information of the same importance is of the same size throughout your presentation, your audience won’t be raising question marks as to just how important this information is with each
If all information of the same importance is of the same size throughout your presentation, your audience won’t be raising question marks as to just how important this information is with each
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
click of the slide. Take this concept one step further by ensuring that all material of the same nature is the same color. If, for instance, you use a lot of numbers in your bullet points, make them all one color, different from the text. Once your audience recognizes this pat
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ern, they’ll spend less time digging through the text to find their figures.
6. No boring fonts. Rarely is there a need to use more than two different fonts in any presentation. However, there is a HUGE need to use any two fonts other than the PowerPoint defaults Times New Ro
6. No boring fonts. Rarely is there a need to use more than two different fonts in any presentation. However, there is a HUGE need to use any two fonts other than the PowerPoint defaults Times New Ro
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
an and Arial!
The problem is that because everybody else uses these two fonts 99% of the time, if yours is the fifth presentation your audience is seeing that day, pretty soon all the text starts to look the same, and you lose much of your meaning and impact. We often hear from
The problem is that because everybody else uses these two fonts 99% of the time, if yours is the fifth presentation your audience is seeing that day, pretty soon all the text starts to look the same, and you lose much of your meaning and impact. We often hear from
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
clients who have to sit through presentations themselves that after a while, they can’t remember which vendor said what – it all becomes a big blur. Make sure you’re not part of the blur.
5. Use proper builds. Without a sense of good design, which in most cases means simply s
5. Use proper builds. Without a sense of good design, which in most cases means simply s
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
owing restraint, animations can quickly overwhelm an otherwise well laid-out presentation. The trick then is to introduce concepts one at a time in a way that doesn’t draw more attention than the concepts themselves. Builds are essential elements in turning slides that would ot
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
erwise have TMI into ones that audiences can follow; but like other elements of good design, a proper build should never announce itself. Rather, a well animated presentation should simply appear to “happen”, without a clue as to why it seems so easy to follow.
4. Be colorful -
4. Be colorful -
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
Light on dark. Watch much black-and-white television these days? Although black-and-white works as an art form in many ways, humans tend to like color. Even old-guard newspapers like the New York Times and the Wall Street Journal finally concluded that to avoid losing readers
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
to more modern media, they had to go to color.
While humans can discern a dozen or so shades of gray, they can see millions of different colors. We’ve evolved to use our sense of color to survive – help your audiences survive your presentation by not blinding them with black on
While humans can discern a dozen or so shades of gray, they can see millions of different colors. We’ve evolved to use our sense of color to survive – help your audiences survive your presentation by not blinding them with black on
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
white.
3. Less is More. This rule is central to good presentation design, but absolutely essential for graphs or charts. We often see pie charts come across our review desk with over a dozen slices, many so small they need to be annotated with lines and arrows far from the gra
3. Less is More. This rule is central to good presentation design, but absolutely essential for graphs or charts. We often see pie charts come across our review desk with over a dozen slices, many so small they need to be annotated with lines and arrows far from the gra
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
h itself. Do you really think anyone will remember all 25 competing products in your market and their percentage share? Might be good information for a handout, but in a presentation few people can absorb more than six elements in any graph.
You make your point much more effec
You make your point much more effec
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ively when you limit your displayed data to the stuff the audience is likely to remember. Less information becomes more retention of the stuff you really want them to go home with.
2. One concept per visual. Here’s another really common problem we see in the majority of busine
2. One concept per visual. Here’s another really common problem we see in the majority of busine
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
s presentations, and the solution flows from rule number 3. When more than one concept appear at the same time, your audience not only tries to figure out the concepts, they also try to determine which one deserves most of their attention, how the two or more are related, whethe
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
one is the “right” one or the “good” one, and so on and so forth – all having nothing to do with your actual message itself.
This extra time and effort acts as a drag on presentation flow, and explains why a 45-slide presentation, properly broken down into one concept per, take
This extra time and effort acts as a drag on presentation flow, and explains why a 45-slide presentation, properly broken down into one concept per, take
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
less time to present than the same information packed into 15.
1. Favor Right-Brain information. We humans have evolved with two different ways to deal with stimuli from the outside world so that we can react to it in the way most likely to keep us alive. Our right br
1. Favor Right-Brain information. We humans have evolved with two different ways to deal with stimuli from the outside world so that we can react to it in the way most likely to keep us alive. Our right br
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
in reacts to input such as colors, graphics, shapes and patterns instantly, without stopping to process the information first. Our left brain kicks in when presented with speech, text or numbers; however with this kind of information we first pause to analyze it before storing o
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
reacting to it. We have filters on the left side on the brain, and not everything gets through.
If you want your ideas to strike fast and be readily absorbed, then every time you can, figure out how to turn your left-brain type data into shapely and colorful right-brain images
If you want your ideas to strike fast and be readily absorbed, then every time you can, figure out how to turn your left-brain type data into shapely and colorful right-brain images
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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