Business Articles

How often do you actually sit down and review your proposal writing process?

When you write yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ur proposals, do you do it automatically, using the same format, in the same way, without givin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g it a second thought?

Is proposal writing one of the things that you have to do, but don’t pa

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rticularly enjoy doing?

Are your proposals as successful as you would like them to be?

To hel

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you identify how successful your proposals are and how you can improve, here are a few questio

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ns for you: Answer these with a “yes” or “no”.

1. Do you have a proposal win ratio of 39% or

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

more?

2. Do you regularly attend debriefing sessions when you lose a bid? Do you implement

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the feedback you are given?

3. In the last 12 months, have you analysed and overhauled your p

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

oposal master document?

4. When writing your proposal, do you hone in on the “specific” needs

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

of your audience or do you make it a general “boiler plate” document?

5. Have you got a syst

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ematic way of producing highly personalised, persuasive and templated proposals in a short peri

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

od of time?

6. Do you often receive feedback from your clients congratulating you on the amaz

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng impression your proposal made on them?

Now that you have answered these questions, how did

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

you go? Did you answer YES to all of them? If you answered NO to any of these questions, it m

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ay be time to look at your proposal process and perform a proposal review.

You may need to tak

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e a closer look at the individual elements of your proposal and see if they can be improved. I

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

particular, you need to look at the "selling value" of your content, how professional the layo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ut is, as well as the "documentary evidence" that you include in your proposal. You also need

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to look at how persuasive your writing is and if it needs to be improved.

For tips and informa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion about how we can help you answer YES to all the above go to http://www.wordsthatsell.com.a

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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