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If you want people to take you and your ideas seriously, avoid using PowerPoint when you speak. Here are 5 reasons why.

1. PowerPoint

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is boring.
When's the last time you thought, "Boy, I sure hope the presenter uses PowerPoint"? Years ago people were wowed by Po

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

werPoint. It was new. It was different. Now it's commonplace. And, as a visual medium, it's clunky and static. It can't compete with TV, M

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

V, or movies. When you bring up PowerPoint and turn down the lights, people get the message: it's nap time.

2. PowerPoint is confusin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

g.
OK, it isn't by itself confusing. But the way most people use it is confusing. Most presenters simply begin creating sl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ides, before they even know what they want to communicate or why the audience would possibly care about it. And the end result is way too

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

uch information and way too little clarity.

3. PowerPoint is disempowering.
In most speeches, your goal is -- or should be -

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

- to move people to take action. To get people to do something, you have to rouse their enthusiasm, passion, or interest. PowerPoint doesn

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

't let you do that. It appeals, at best, to people's left brain -- their logical, analytic brain. It may help you teach people, but it won

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t help you touch them emotionally. And engaging people's emotions is the best way to get them into motion.

4. PowerPoint wastes time.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Sure you can use a ready-made template and the cheesy, downloadable graphics that everyone else uses. And if you do so, you may

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

save time. But you'll end up with an ugly, flat, and -- did I say this before? -- boring presentation. To create a visually appealing Powe

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Point presentation takes time. Lots and lots of time.

5. PowerPoint hogs center stage.
Once you project something on a big s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

creen, people are going to look at it. Which means they aren't going to look at you. Which means they aren't going to pay attention to you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

or your ideas. You might as well just send them your slides and script. And you might as well give up any hope of persuading them to do w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

at you want them to do.

Here's what to do instead of using PowerPoint.

Begin by strategizing your speech. Know your audience

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

and determine what you want them to do as a result of hearing you speak.

Create a clear and compelling message. Limit it to one main ide

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a and three to five supporting ideas. Speak from an outline, guiding people step by step through your speech. If you need to show people g

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

aphs or charts, use a handout.

Speak to people as if you're holding a conversation with people you like. Show them how your idea will hel

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

p them solve a problem or achieve a goal that's important to them. Do that, and they probably won't even realize you didn't use PowerPoint

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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