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Getting people to come to professional sports games when the team has

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

been losing all season is not easy. It seems like the bad news is o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nly what the media will print. When the headlines turn against a spo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ts team it is time to call in the public-relations specialists and st

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

art getting in with the community and promoting some good will. Perh

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ps autograph signing at the local malls or youth sports coaching by t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he players.

All these things can help a losing sports team bring out

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

people to watch them play. It is also amazing that once more people c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ome to watch them play that they start to win some games and then pub

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ic relations becomes very easy.

The media seems to love to build peo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ple up and then tear them down and when a team is losing they will so

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

metimes tear down the team and write some rather harsh articles. This

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

is where the public-relations specialist needs to be in constant cont

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

act with all the local media outlets in order to prevent such things

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

therwise the publicity team will be dealing with public-relations cri

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sis, rather than developing positive goodwill for the sports team.

P

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

blic relations is not an easy game and it takes work, networking and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a little intuition. When everything is going good public relations c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n hardly make a mistake, but when the going gets tough the tough publ

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ic-relations specialists get going. Please consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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