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Are you a not-for-profit looking for ways to reach out to the community with your message?

Consider teaming up with a local business in a co-op marketing partnership. As you kn

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ow, one term used for PR partnerships between businesses and not-for-profits is cause-related marketing. Businesses benefit by associating their brands with the respected names

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f well-established social service or arts organizations. The not-for-profits benefit by gaining new ways to publicize their mission and recruit board members and volunteers.

Ho

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

w does it work? There are many formats. For example:

-- Some companies pay for magazine ads that highlight their employees' involvement with a not-for-profit. Such an ad promo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es the mission of the not-for-profit, and also conveys the fact that the company is a supporter and a good corporate citizen. This strategy can be especially effective for local

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

companies competing against larger companies that are not locally owned; banks, law firms, accounting firms, etc. The ad shows the company's local ties; for some consumers, thi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

is an important attribute in their choice of a vendor.

-- Some not-for-profits team up with companies for special sales, where proceeds are donated to the charity. Obviously,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the charity benefits from the money, and the company gains store traffic with potential for repeat business later.

-- Some retailers who advertise regularly devote a portion of

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

their weekly ad to a "plug" for a not-for-profit organization.

-- Some companies will "adopt" a charity for marketing purposes. They may include the charity's PR information in

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

bill stuffers, employee newsletters, etc., while encouraging employees to volunteer for the designated charity.

-- Some companies purchase public service announcements for not

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

for-profits; for example, you may see a print ad or hear a radio ad that says, "The good folks at Urgi-Care remind you to always use an approved child-safety seat." This is the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

model of the future.

-- Schools are excellent partners for not-for-profit initiatives. Churches and businesses are other excellent partners. Find common ground and you may find

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rich rewards in fundraising partnerships. Working with local minor-league sports teams, you could seek to create a night devoted to your charity. If you can bring additional peo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ple to the event, the sports franchise may be happy to promote your worthy cause. It's a win-win situation. Co-op marketing programs are most effective when both parties start w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

th clear expectations. A contract of some sort is a good idea, to establish mutual roles and responsibilities. Not for-profits should work to create tangible marketing value for

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sponsoring companies, by offering access to databases and creating new direct-marketing channels.

-- To succeed, not-for-profits must approach potential partners not seeking a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

handout, but with a cooperative business venture that will help both parties. You need to show your partners that you can help them meet their marketing goals while you achieve

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your important mission.

A key factor for marketing with other people's money is treating your marketing as a business venture, not as a charity. If you can help businesses achi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ve their goals, you may find that many businesses are very receptive to working with not-for-profits. They are much more receptive to your appeal if you can also show them how i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t benefits their bottom line in some way. It need not be a dollar-for-dollar return on their investment, but something that they can take away and help justify their expenditure

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This article describes a basic business plan for mortgage professionals to use to develop their business in the future. It primarily reviews the amount and type of business they want to close and the marketing actions and budget to create the desired outcome.

The Enron trial has focused attention on corporate governance. The experts say we can gain good corporate governance by strengthening the methods that give us bad governance. Here we go again, making bad governance stronger. The only way we will gain good corporate governance is to ensure that the enterprise maintains a viable strategy to create substantiated future value and that capital is developed and utilzed over time to produce the actual value.

I stopped being an advertising victim in 1992 when I was first introduced to Dan Kennedy Marketing, and it is one of the most important lessons I’ve learned. I’m happy to say I haven’t been an advertising victim for 13 years.

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