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Business Articles - People Skill and the 4 Basic Types
Do you have the people skill needed to handle difficult people? Best selling author, Peter Urs Bender has come up with four basic
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
personality types. Based on the fact that you really can’t understand someone who’s being difficult, until you can see the world t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
hrough his or her eyes, here are the four basic types:
1. The Analytical person:
Give this person details, statistics and a stac
1. The Analytical person:
Give this person details, statistics and a stac
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
k of ‘how-to’ books. This person wants exact numbers and answers. Usually introverted; in a problem situation don’t try and plead
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
an emotional case - stick to the facts and provide plenty of data to back it up!
2. The Driver:
‘My way or the highway’ might be
2. The Driver:
‘My way or the highway’ might be
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
this person’s motto. They want to know what saves time and the fastest way to get results. Not overly emotional, this personality
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
type is extraverted. Greatest fear? Losing control.
3. The Amiable person:
The question they want answered is ‘why?’ This perso
3. The Amiable person:
The question they want answered is ‘why?’ This perso
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
doesn’t like disagreements. An emotional type, the amiable person will give others support and attention. They enjoy building rel
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ationships and values the opinions of others. In a conflict situation the amiable person needs reassurance - and lots of it.
4. T
4. T
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
he Expressive:
The question they are likely to want answered is ‘who?’ A pat on the back is a good thing to this person and they
The question they are likely to want answered is ‘who?’ A pat on the back is a good thing to this person and they
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
love social events. Another extravert, this type fears being rejected. The expressive shows emotion easily and readily and loves t
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
o inspire others.
So to use your people skill to work with different personalities, you don’t necessarily want to use the golden
So to use your people skill to work with different personalities, you don’t necessarily want to use the golden
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
rule. You want to do to others what THEY would like done to them. The only way to really know what that would entail is to really
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
listen to that person.
It may take some time to establish the personality trait that seems to fit the person you are dealing with
It may take some time to establish the personality trait that seems to fit the person you are dealing with
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
the most. Nevertheless, it will be time well spent.
Probably the hardest part comes next. You will want to adopt their ways. Let’
Probably the hardest part comes next. You will want to adopt their ways. Let’
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
s say you are the Amiable type and want to develop your people skills with a certain Driver individual. If you’ve taken the time t
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
o really understand that the driver needs to feel that he or she is getting the problem resolved their way, you’ll have a better c
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
hance at reaching an agreement.
Keep in mind that this isn’t a ‘let people walk all over me’ people skill set. This is more about
Keep in mind that this isn’t a ‘let people walk all over me’ people skill set. This is more about
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
a shift in our own personality patterns towards someone else’s.
Peter Urs Bender wants us to remember that there are no difficul
Peter Urs Bender wants us to remember that there are no difficul
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
t people, only different ones. He goes on to guarantee that his approach, albeit needing enough courage to change, always pays off
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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