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It pays to please customers, because they will choose them over competitors even if they have to pay more to obtain their products or services. The foll

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

owing statistics show that companies can charge more for excellent service:

1. Most customers will spend at least 10 percent more for the same product w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ith better service.

2. When a customer receives bad service, he or she tells at least 20 people.

3. When a customer receives good service, he or she te

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ls up to 10 people.

4. If customers’ complaints are handled quickly and pleasantly, at least 80 percent of customers will repurchase from that company.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

5. If the service is bad, at least 90 percent of customers will not return.

6. If your employees provider take the time to establish a relationship an

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

create a rapport with the customer, almost all transactions were completed faster and more efficiently.

You must close the gap between service and cust

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

omer expectations. This will creates a tremendous opportunity for your company to do better than your competitors and gain market share. You can only

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

close the gap if you understand your customers’ needs. That means you must communicate with your customers. These are some characterize of a customer-fo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

used company:

1. Reward staff when they achieve customer satisfaction.

2. Managers support staff in doing their jobs well, and the staff focuses on cus

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tomer satisfaction.

3. Employees are promoted and rewarded for good customer service skills.

4. Employees are trained to provide outstanding customer

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

service.

5. All employees know their customers and greet them by name.

6. Employee feedback is regularly sought and considered on key customer issues

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

before decisions are made.

7. Regular tracking of customer satisfaction is part of the business.

8. Customer satisfaction results are brought to eve

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ry employee’s attention at each level, from senior management to production workers.

9. Every department considers the results and has input on how to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

mprove the results.

10. Departments with the highest customer service scores are acknowledged and rewarded.

Never underestimate the importance of ongoi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng, regular follow-up. You must constantly seek feedback from your customers, employees, and anyone who comes in contact with your customers. If manageme

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t does not continually seek feedback, then it risks the “gap.” Management must know without any doubt that their perception and the customers’ percepti

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Ann by phone at (602) 663-7007, by fax at (602) 324-7582, by email at joannjoy@Indigo Business Solutions.net, and by mail at 2313 East Ocotillo Rd

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

, Phoenix, AZ 85016

For more information about these and other important business topics and for legal consultation, please visit our website at

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

et="_new" href="http://www.IndigoBusinessSolutions.net">http://www.IndigoBusinessSolutions.net

The future of your business starts here.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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